This is 5 of 25 in the Lambert & Butler Motor Series of Cigarette Cards, issued in 1908. From the back of the card;
"This picture shows the "Adams" 14hp Landaulette, purchased by the British Minister to Abyssinia for presentation to the Emperor Menelik. This superbly equipped car was chosen for use in the wild region of Central Africa on account of its extreme simplicity and reliability for which the "Adams" cars have become world renowned. They are well known by their description, "Pedals to Push, that's All," which relates to the control"